The former is a quick photo you can take with the app that gets sent via messaging to friends, but then it deletes itself after 10 seconds. Snapchat's two most famous functions are "Snaps" and "Stories".
That's a huge user base that you can leverage into potential supporters!īut first things first: How can you use a photo app to communicate your nonprofit's story to the masses? Organizations such as Ocean Conservancy, Human Rights Campaign, and Girl Guides of Canada are all embracing this social network, and setting it up is more simple than you might think. The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features.Ĭheck out some of these statistics: 158 million active users creating 2.5 billion Snaps per day, with 9,000 Snaps every second.
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